This autumn we have launched a small edit of Ayurvedic skincare at Dilli Grey from the incredible Indian brand, Soul Tree. This week on the journal we will explain why, after 2 years of research, we decided Soul Tree was the best fit for our 'ethical, beautiful, handmade' ethos - plus share with you a bit more about each of the products on offer:
Compared to five years ago, when I would bring back suitcases stuffed with hand-block printed quilts for friends while I was on buying trips to India in my previous career, and finally took the plunge to launch Dilli Grey after thinking 'I could make a business out of this'.... for the last two years - it's been all about skincare.
Each time I have visited our artisans in Jaipur the Dilli Grey team has sent me with a longer and longer list of Ayurvedic skincare to bring back with me. Marketing Manager, Lydia Mansi and I have had such fun seeking out new brands to try, in the hope that we'd find one we felt was a perfect fit for Dilli Grey.
Soul Tree immediately felt like 'the one', we picked up a few lines on a whim, bought them back to the UK to trial and learn more about the ethics and background of the brand. It was quickly evident that we loved the products, the packaging and the price-points, but it was the heart of the brand that sealed the deal.
Vishal Bhandari started Soul Tree in the early 2000s, with the aim to launch a brand that would leave a 'good impact on the world'. He travelled to the Himalayas, to Uttarakhand to spend time with NGOs and farmers there to learn more about organic farming practices and the Ayurvedic herbs that they were growing.
He wanted to work with them to provide a fair and viable outlet for their crops, yet being a wholesaler for their produce was never enough and soon the idea for a small range of natural Ayurvedic products, Soul Tree, was born - designed to showcase the incredible and powerful Ayurvedic herbs and raw ingredients Vishal had access to through his trusted farmer and NGO network.
After 3 years in the lab - with one chemist and one 70-year-old Ayurvedic Doctor formulating scientifically backed, ancient medicinal products - a range of just five products finally launched and has been growing every since, with 60 products now available across haircare, bodycare and make-up.
Here are 5 reasons why we love and stock Soul Tree:
The botanicals used are either organic or harvested without chemical contamination from wild forests.
The ingredients used are collected through NGOs who work with local farmers and communities. Ethical harvesting practices are used to encourage forest regeneration, and to prevent exploitation.
NO SYNTHETIC CHEMICALS
All Soul Tree products are free from petroleum-based products, SLS/SLES, silicones, parabens, DEA/TEA, phenoxyethanols, artificial fragrances and colours.
The active botanical extracts that enrich the Soul Tree formulas are made in-house in a true Ayurvedic tradition to ensure purity and therapeutic levels of efficacy.
Soul Tree are the only brand in India formally certified, annually, by the reputed European Certification Agency BDIH of Germany and does not test on animals.
Meet the 7 SoulTree products:
With a base of Vitamin E packed Apricot Kernel Oil and enriched with anti-oxidant Ayurvedic herb, Brahmi and skin brightening Manjistha root, this non-greasy yet super nourishing body oil is perfect for dry, winter skin.
Packed with a blend of 7 cold-pressed oils and a tropical plant butter from the Kokum tree, these lip balms and super hydrating, nourishing yet not greasy and smell divine.
This lightweight moisturiser for face and body smells of sun-warmed apricot fruits. Formulated with cold-pressed apricot kernel oil, organic herbs and wild honey harvested carefully by trusted NGOs in Uttarakhand. With hydrating Kokum butter, repairing and healing Vitamin E and anti-bacterial properties of honey its a soothing powerhouse of skincare ingredients.
The 'hero product' in the range for me, this rich, intense face cream has anti-inflammatory turmeric, anti-oxidant Brahmi and Indian superfood fruit, Aamla - which is packed with Vitamin C for a serious glow-inducing result.
This gentle, all natural scrub is free from synthetic plastic exfoliants and filled with cooling Sandalwood to tighten pores, Almond Oil to nourish and ground walnut to gently exfoliant without stripping.
A great daily cleanser, this non-drying formula doesn't leave skin feeling squeaky or tight but with hydrating Aloe Vera, anti-bacterial honey and anti-inflammatory turmeric skin feels brighter, softer and clearer.
These tubes last forever; the super intense formula is rich in Kokum butter to repair and nourish and rosemary to heal cracked skin. Great for repairing 'summer sandal' feet.