This spring we are launching a brand-new collection in our bestselling Farah design. Hand-screen printed using the gentlest eco-dyes on organic cotton, it is a highly skilled, slow-fashion process that we want to share with you here on the journal as part of our 'how your clothes are made' series.
We are lucky enough to work with an amazing photographer, Puneet (whose prints you can buy here) - he has been our 'man on the ground' for us in Jaipur this season - capturing all the stages that go into creating our designs, including the fabric dyeing, hand-block printing and, to create the new Farah design, hand-screen printing.
Our artisan's studio is based outside Jaipur, with a team of printers working together to lay the screen and pass the dyes across the fabric. The process is multi-layered across 5 screens, taking time, precision, patience... and perhaps most mindblowingly, no machinery to create. Every part of the process is done by eye and as a sum of generations of skilled knowledge. There is a misconception that hand-block printing is a more heritage skill than hand-screen printing, but in fact hand-screen printing is becoming rarer and rarer as fast fashion brands favour digital printing for its speed, over the beauty in the handmade process.
Once the print has been made the vast meterage of organic cotton is air-dried slowly to set the gentle eco dyes, before being past to the tailors to start bringing our designs to life...
You may recognise our Farah midi dress shape from last summer; she was a stand-out success and a much-loved wardrobe favourite that for this year we decided to bring her back with an improved fit around the bust and include a cotton slip to make her more versatile across spring and summer. She is such an easy, everyday shape that flatters so many ages and body shapes. She translates as well from the streets of South West London with trainers and a denim jacket in spring as she does bare-legged with sandals come summer.
We have reimagined the beautiful bold floral print in two new colourways - a warm navy and on-trend lilac that is so beautiful with tan accessories and cream knits right now, as well as a hot papaya hue that is an injection of pure joy. I love watching people's reaction when they see the two side-by-side. The navy evokes feelings of dreamy, relaxed lazy days, while the papaya is pure heat and longed for summer holidays. It's amazing how a simple recolouring of the same dress can transform a mood.
Brand new for this year, we have added a co-ord set to the Farah collection. We are ALL about creating clever pieces for your wardrobe that you will get the most wear out of and these two pieces are such staples that can be worn a million ways.
Together, they give the feel of a shirt dress, with the tiered skirt worn high, cinched in on the waist to give a 50s feel.
Separately the shirt is great worn open over a cami and jeans, under dungarees, with cut-offs to the beach, or even smartened up with tailored pants and tucked in to give a sharper silhouette.
The skirt is great with an artfully crumpled white linen shirt tied at the waist if you're not a fan of all-over print, or a simple navy tee come summer. There are lots of great pastel knits available this season, so you could pick out the lilac with an on-trend lightweight knit to complete the look.
After feedback in our latest fit survey we have also extended the size range in our dresses and skirts to include a size 18 - you can read more about our size inclusivity work here.