As part of our responsibility as an ethical lifestyle brand, we are constantly looking for meaningful ways we can leverage our platform for good - raising money for emergency funds - such as the COVID relief fund in India in 2020 and the Ukraine Red Cross appeal in 2022.
We try and support a wide range of humanitarian and climate-focussed charities, through fundraising sales, customer donations and charity products where 100% of the profits go to our chosen charities.
Here is a round-up of just some of our charity work from the last few years:
2020 - Indian COVID Relief Fund
Amount Raised - £10,000
At the very start of the pandemic we learnt of many large fashion brands cancelling orders with artisan makers and garment factories in Jaipur through our network of suppliers and friends on the ground there. As a way of supporting out of work garment workers during lockdown we co-ordinated with a local food bank in Jaipur and raised over £10,000 to be distributed as emergency financial, food and medical support.
2021 - Summer of Love product campaign
Amount Raised - £800
In the summer of 2021 we launched a range of t-shirts and accessories as part of our 'Summer of Love' charity initiative to raise more money for the ongoing COVID crisis in India, with 100% of profits donated to Give India to support emergency food and medical needs.
2022 - Ukraine Red Cross Humanitarian Appeal
Amount Raised - £10.4k
In February 2022 we ran a flash womenswear archive sale, with 50% of sales donated to the Red Cross Humanitarian Relief Fund.
Ongoing - Buy a product, plant a tree
Trees planted - 1672
In February 2022 we launched our 'one product = one tree' pledge to plant one tree for every purchase made on our website. So far (April 2022) we have planted 1672 trees, with our goal to plant 10,000 trees in 2022.