Dilli Grey founder, Vickie el Rayyes
Vickie El-Rayyes launched Dilli Grey in 2015 after 25+ years in fashion, including senior buying roles at retailers Monsoon, Warehouse and East.
Her early beginnings, growing up in enviable destinations such as Hong Kong and the Middle East, and then later studying European languages, imprinted Vickie with a wanderlust and international outlook that is the heartbeat of Dilli Grey.
A modern-day Silk Road explorer, Vickie is magnetically drawn to the Far East and indeed, one of her most vivid early memories was holidaying in Bali and Indonesia. However, her engrained need to explore places and cultures is not sated by hammocks and sandy shores alone. Consumed by a passion for art that incited her to inter-rail around Europe’s magnificent art galleries as a teenager, Vickie is eternally fascinated by creativity and is often to be found delving into the archives or poring over exhibits at her favourite museum – the V & A.
Scouting vintage markets in the Far East with her mother in the 80s ignited Vickie’s love for colour, pattern and texture and her years as a fashion buyer, not only honed her vision, but fuelled a passion to set up her own business.
For Vickie, travel and, in particular, the beauty of India are an eternal source of inspiration and a driving force behind her creativity. From exploring the dusty byways of Rajasthani villages to soaking up the vibrant hues of her beloved Jaipur, the Pink City, Vickie has happily spent months, if not years, uncovering the many layers of India, to create and bring beautiful, unique pieces back home - all with that covetable Dilli Grey flourish!
Meet the rest of the small and mighty team
Content and Marketing manager, Lydia Mansi
Lydia manages dilligrey.com and oversees all our marketing, PR and content. She also travels to India with Vickie to capture all the amazing artisan production in progress, as well as document the charity initiatives we work with.
Customer Services manager and Sustainability Officer,
Isabella is the person on the end of the phone, live chat and email. If you visit us in our Barnes store you may have met her too! She is the one to ask if you have a question about fit, styles, deliveries - she almost always has a solution! Isabella also has joined us as our Sustainability Officer, focussing on helping us communicate all the hard work we are doing behind the scenes in our operations, logistics and production to be a truly sustainable brand.
Head of Merchandising ,
Head of Merchandising ,
Suzy is our numbers whizz working with Vickie and the team on planning the range and making sure the numbers all add up. As a slow sustainable brand one of our biggest challenges is managing inventory and we are in such capable hands with Suzy.
Store Manager, Sherborne - Louise Dyer
Louise runs our newest store in Sherborne, Dorset. With a passion for small business and a love of dresses she's the perfect champion for Dilli Grey in the South West! Always on hand to help with gift ideas, sizing questions or just a friendly face if you are passing by!
Store Assistant Sherborne, Beth Lovell-Dyer
Studying Fashion Design at Uni, Beth has a great eye for styling and can assist customers in store with finding the perfect outfit.