There are no middle men at Dilli Grey – we know all our suppliers personally and have built deep relationships over years of collaboration. It’s just about being kind, open, honest and FAIR on a really human-to-human level. Not only in how we make our products, but how we pay for them too.
Fair and transparent manufacture
Regular trips to India mean we are constantly working alongside the artisans whose hands are making our designs come to life, everyday. It is a partnership between our designs and their skills that we hugely respect and honour. This close relationship also ensures our standards and commitment to a fair deal for those involved in our supply chains are being met at all times. All our artisans work in safe, clean environments where they are paid fairly and their skills are nurtured to allow them to grow as craftsmen and women in their own right, learning a tangible and valuable skill that they will have for life.
We visit not only the workshops, but the women-led co-operatives whose skills embellish many of our hand-embroidered and hand-quilted designs. Listening to these women's stories and learning how best we can support them and their families allows our work with them to feel more collaborative and authentic. Working flexibly from home brings them the satisfaction of financial independence, but crucially allows them to stay in their villages and with their children.
Ethical pricing in a fast fashion world
Ethical, transparent pricing
The fundamental model that Dilli Grey is built on is to provide affordable, accessible, ethically made fashion and homewares - all year round. To enable us to do that we price our pieces fairly from the get go. We pay fairly for our production and obviously as a growing commercial business we factor in profit and overheads, but what we don't build in is the inflated cost so that in 6 months time we can offer huge discounted sales. This is the model that large volume, fast-fashion retailers are built on. I worked for high-street brands for 20 years. I know how it works. Buying huge volumes and creating an inflated 'full price' so you can still make a profit in a 60% off sale.
This isn't how I want Dilli Grey to operate. I design here in London and create in collaboration with, and buy direct from my artisans - there is no middleman mark up or 'green washing' premium.
Investment in fashion
I will always remain fair in my pricing to you; offering our email subscribers exclusive discounts from time to time as a thank you for being loyal, rather than a tactic to shift static stock. That said, the pricepoints of our pieces are more than you would pay in the high-street, and I believe fiercely that they should be. It's a true reflection of their worth and the worth of the people who have made them. Their time, skill and the craft that has been honed over centuries. Each piece is hand-made for our customers and the price reflects that. It is about slow fashion that we hope will become 'future vintage' and stay in your wardrobe to be treasured forever.
Zero Waste Promise
We also 'buy conservatively' which means we aren't left with huge volumes of stock at the end of the season that we need to shift. Often we sell out of popular designs and whilst I know that disappoints many, I would rather we were in a position where we had zero waste at the end of the season. Occasionally you will see our 'Last Few' sale pop up on the website, where we offer discounts on the very 'last few' of a design that we are not repeating, this ensures we have an empty stockroom at the end of each season, with no garments ending up in landfill, which is the sad case with many high-street brands. We often rework styles season after season as we believe in timeless, good design - so chances are we will reimagine a popular shape in a fresh printway to create a new look.
Ultimately, my passion is to demonstrate to you that buying beautiful, handmade, quality, ethical goods doesn't have to come at a ridiculous premium. Whilst they are an investment, I hope they come a treasured addition to your wardrobe.
As always, thank you for being part of the Dilli Grey tribe, I love your passion and having you as part of what we do means the world.