As part of our sustainability promise we are always evolving, researching and questioning 'how we can create fashion garments in the most conscious, sustainable way?' This whole chain of thinking starts with the raw fabrics we source to then embellish with our screen-print, hand-block print and embroidery techniques, to create our handmade pieces.
We made the huge investment to transfer to organic cotton from standard cotton last year on all our womenswear and sleepwear (you can read more about the benefits here), but it has always been on our wish list to introduce linen to the Dilli Grey womenswear collection to offer investment pieces that will last and stay with you, summer after summer.
Here are just 3 reasons why we love linen:
Less water consumption, less wastage
According to the European Confederation of Linen and Hemp, “Across its lifecycle, a linen shirt uses 6.4 litres of water” compared to 2,700 litres for a cotton shirt. Derived from the flax plant, it is a highly resilient crop that is more robust in poorer, drought-prone soils, making it a much more reliable option for farmer's to build their livelihood on. There is also far less wastage in the growing and processing of flax, with the fibres used in the production of linen fabric, while the oil makes linseed oil used in beauty and wood preservation, while flaxseeds are sold as an omega-3 rich food source.
Less reliant on chemical farming
Due to the robust nature of flax, it requires less chemical herbicides, pesticides and fungicides to grow healthily; far fewer than standard cotton. Obviously this ensures a better habitat for soil-dwelling insects, which magnifies right through the food chain. It also importantly reduces the exposure for farmers to these dangerous chemicals and keeps their farmland rich in nutrients to ensure high yields.
For us, one of the most important factors about linen is its durability. As part of our 'seasonless fashion' ethos and belief that investing in fashion should mean items stay in your wardrobe for years to come, we have built our new linen pieces to last. With French seams for longevity, linen is one of those fabrics that just gets softer and more of a joy to wear the older it gets (and when it does reach the end of its life, it is fully biodegradable too!). It can be machine washed, so no need to dry cleaning chemicals and in our humble opinion, we love the relaxed, slightly crumpled, effortless chic look that linen gives.